OUR STORY

HANDMADE
ECO-FRIENDLY
CRUELTY-FREE
FAMILY-OWNED
HANDMADE
ECO-FRIENDLY
CRUELTY-FREE
FAMILY-OWNED

OUR MISSION

We believe that giving yourself permission to relax and unwind allows you to become the best, most glowing version of yourself…
Naturally, Beautifully, YOU.

WHO WE ARE

Founded out of the desire to provide her family with clean products, Melissa Bootsma had a vision of an all-natural bath & body store that she could trust. While Naturally Vain may be expanding and evolving, it remains as faithful to the same core values of trust, family, and small business as when it began.

A NOTE FROM OUR FOUNDER

Since 1994, Melissa Bootsma had a vision of owning an all-natural bath & body company. The early days of Naturally Vain started in a small 3 bedroom home where she raised her two children and started creating & selling handmade products on eBay as a hobby.

Richard, Melissa's son, grew up to be an entrepreneur and their connection as business partners began early on. His dream to own a successful business, and her passion to create natural handmade products blossomed into a powerful dynamic duo which formed Naturally Vain into what it is today.

Melissa Bootsma

Naturally Vain Founder

FOUNDER FAVORITES

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OUR VALUES

  • HANDCRAFTED

    Every Naturally Vain product is handcrafted with care to ensure that we meet our high-standards of quality, every time.

  • 100% NATURAL ESSENTIAL OILS

    Enjoy therapeutic-grade, 100% natural essential oils that infuse our products with gentle aromatherapy.

  • ECO-FRIENDLY

    We’re dedicated to sustainability and eco-friendly practices–from our product line, to our packaging, we take our planet-friendly practice seriously.

  • VEGAN & CRUELTY-FREE

    We hand select premium-grade, vegan, and cruelty-free ingredients for each of our personal care essentials.